Developing a successful new product is one of the most exciting and motivating experiences an organisation can offer.

MagicWire® is the result of research and experience in the field of metalworking and a study of shape-memory alloys.

Innovative techniques and processes combine with the quest for unique style and design, dedicated to anyone seeking to express their identity with a jewellery set that's harmonious and flexible and can be worn in a different way every day.
Super lightweight, comfortable jewellery with a highly impactful modern style; non-allergenic and timeless.

Magic Wire combines the different shades of female identity in a wide range of handmade jewelry made with accurate workmanship and meticulous finishes.
The technology allows to create unthinkable and unattainable shapes, sinuous, fierce and flexible. Jewels of great impact and extreme modernity, comfortable, hypoallergenic, neverending.
We do not set limits on design, we tell about contemporary and innovative proposals, style masterpieces in which you are the final artist.

Today the MagicWire® brand is the real star in the worldwide distribution of a range characterised by shape memory.